Castle Rock retail owner dies at 74
Joseph Pagnotta, a part owner of Sheplers and former Colorado Buffaloes athlete, died on October 26.
By Vikram Harrison ·

Joseph Michael Pagnotta, a part owner of the retail chain Sheplers, died on October 26, 2026, at the age of 74. He was surrounded by his wife, children, and closest family at his residence in Castle Rock, Colorado.
Born in Pueblo on March 19, 1952, Pagnotta built his career in the retail sector. He rose to become a part owner of Sheplers, a role that allowed him to provide for his family. He was known for his approach to leadership, which focused on teaching employees and helping them succeed. His professional life was marked by hard work and a commitment to giving his family every opportunity.
Before his career in retail, Pagnotta was a student-athlete at the University of Colorado. He played football and track, remaining a fan of the Buffaloes, Denver Broncos, and Denver Nuggets for life. He supported his children's athletic accomplishments with particular enthusiasm. Friends and family described him as humble, noting that he preferred to make others feel welcome rather than seek attention.
Pagnotta is survived by his wife, Shari, and their three children: Joeilyn Pagnotta, Ryan, and Matthew. Ryan is married to Lauren, and Matthew is married to Laurel. The couple has two grandchildren, Siena and Giovanni. He was preceded in death by his parents, Pete and Rose Pagnotta, and his brother, Anthony Pagnotta.
A memorial mass is scheduled for Wednesday, November 11, 2026. The service will take place at 10:00 a.m. at St. Francis of Assisi Catholic Church in Castle Rock.
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